Harvard MBA and sales and marketing veteran Anne Mayfield left her work as a Senior Consultant at Arthur D. Little to start Mayfield Consulting in 1987. Initially, she launched the firm with an objective of providing targeted, insightful and simultaneously economical market research to business-to-business companies. The results of her uniquely targeted, limited sample marketing research efforts and her insightful design were so rapidly successful that clients began to clamor for additional services, most notably, strategy and implementation. In 1993, Principal Katie Carswell left a lucrative career as a Manager of Industry Marketing at GTE to manage operations of most Mayfield's projects.
Today, Mayfield Consulting has grown to employ fifteen highly qualified associates who have worked in senior positions with companies such as Apple Computer, Chem-Nuclear Systems, Inc., First Union, IBM, Micro-bilt, Price Waterhouse, Sandoz Chemicals, Tivoli Systems, Vision Cable, etc. Highly motivated and focused, they enjoy the workplace flexibility and intellectual challenges that Mayfield Consulting provides. Meanwhile, the results speak for themselves: in 2012 two clients with 60%+ growth rates, one of whom has been on the Inc. Fastest Growing list three years in a row and many great references from other past satisfied clients.