Outsourcing Marketing for Maximum Results
The Client: With clients that range from small business to Fortune 500 companies, the vetted and certified experts at Denny Cherry and Associates Consulting [DCAC] offer companies the opportunity to achieve HA, scalability, migration, virtualization and acceleration goals reliably, while frequently finding ways to save on costs. Their commitment to every client is the same: to provide a deft, high-speed IT environment that leverages every aspect of their platform: from architecture, to infrastructure to network. Denny Cherry is the CEO and founder.
In 2015, Denny sat down with a marketing director at a client company and confessed he needed marketing assistance for his young company. He was uncertain whether to hire someone internally or outsource to a digital marketing agency. But both options seemed expensive and simultaneously not in alignment with his needs.
Denny commented, “I realized I needed somebody who could focus on sales and marketing because my doing it in the 12 minutes a month I had just wasn’t going to cut it.”
The client referred him to Mayfield Consulting, knowing they’d been incredibly effective assisting the tech company she worked for, plus they were a good fit for his needs: offering both strategy and implementation, the ability to scale services, and no long-term contracts.
Principal Anne Mayfield interviewed Denny about his needs, both immediate and long-term, while senior executives Katie Carswell and Kathleen Hannon did a comprehensive review of all DCAC marketing materials including website, online and print content, databases and distribution. The team then made their diagnosis:
- Develop Branding and Messaging
- Redesign the Website to Utilize that Branding
- Develop Content Marketing Assets
- Press Campaign to Boost Company Visibility & Assist with SEO
- Revamp Existing Sales Database
- Develop Trade Show Marketing Materials
Branding and messaging was devised within a month and new flyers were printed to reflect that messaging in time for Denny’s annual trade show. The website took another three months to design, and the first case studies and press releases were released directly after launch.
Denny recalls, "We finally had branding that matched everywhere. The total redesign of the website makes it easier for customers to navigate, easier for them to find what they’re looking for. It’s definitely helped because inquiries are going up. And we’d never done press releases previously and that’s helping draw more eyes onto us, too. When you search for cloud technology consultants, we show up higher on the list now. There’s a lot of people in this game, so that’s a nice improvement.”
But results are what count. Have Mayfield’s efforts resulted in DCAC growing their business?
Denny acknowledges. “We doubled our revenue and grew 100% as a company in that first year alone. We’ve since quadrupled the size of the company, become a Gold Microsoft Partner company, and this year we made the Inc. 5000 List.”
Since signing on with Mayfield in 2015, DCAC has experienced:
- 400% Revenue Growth
- Increased SEO
- Quadrupled Company Size
- Named as a Gold Microsoft Partner Company
- Received 8 industry awards including 3 American Business Awards
- Being Named to the Inc. 5000 List
Denny commented, “I was really surprised when Microsoft invited us. There’s nowhere to apply for that - Microsoft has to choose you. And Managed Partners are normally large consulting companies doing huge amounts of revenue. The fact they picked a small consulting firm like us despite a vast array of choices in Southern California was a really big deal. We would not have been able to do it without Mayfield doing sales and marketing for us. The greater visibility and branding, being able to produce sales tools for Microsoft salespeople and supporting sales are all key to the synergy with Microsoft.”
Denny reflects, “Mayfield offers a breadth of knowledge of all things sales and marketing. And the most valuable piece is that they can do all the sales and marketing as one cohesive package. That’s extremely valuable for a company our size: we don’t have to talk to multiple companies, deal with multiple people. We just have to talk to one person and everything happens. It’s seamless.”