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Market Research

"All good answers to tough sales and marketing questions begin with data." - Security Company CEO

Market Feedback is Critical

When you are deliberating how to:

  • Retain current customers/increase their purchases
  • Target new customers and/or markets
  • Implement digital marketing and demand generation
  • Gauge the impact of industry trends/purchasing patterns/competition
  • Implement new distribution strategies

A good Market Research study can pave the way with new, actionable information or assist with getting an entire management team to coalesce around a new market-oriented strategy.

And we always find leads!!!

In-depth Interviewing

The Mayfield Market Research Difference exists in our qualitative, in-depth interviewing technique. We:

  • Host in-depth conversations with your customers and prospects that give you "the why" behind their decision-making criteria and process.
  • Provide insight that you can apply to high dollar, high risk investments.
  • Employ business-savvy pros that are:

Respondents typically discuss issues they have always wanted to express, but never found an opening. It is often amazing what people tell us.

Small qualitative samples allow for confident decision-making

We can also draw on a larger sample with internet-based surveys when you have multiple segments that need to be covered.

  

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