Home  ›  Blog

Blog

Pay It Forward with Corporate Citizenship

If your business hasn’t developed a corporate citizenship program, the fall is a great time to start: holidays are on the way and opportunities abound.

more »

Striving for Recurring Revenue

Give them the razor, sell them the blade. Gillette may not have been the first, but it’s still the most famous example of a company moving to a Recurring Revenue model.

more »

My Distributor, My Partner: Successful Strategies for Surefire Sales Growth

Years of research and development and a signed dotted-line with a distributor has led you to this point. Your shiny, new product is ready to fly.

Only…it doesn’t. 

more »

Website Makeover – Is it time?

If your website was developed before 2014, it’s worth a close look to see if it is up to par with today’s design standards.

more »

Prepping for a Website Makeover

Prepping for a website makeover is the company equivalent of cleaning out the garage.

more »

What’s Your ROMI? Calculating a Return on Your Marketing Investment

In 2009, an Israeli data analytics company placed cameras above a professional basketball court.

more »

The CEO & the CRM: 5 Tips for Successful Adoption

A Customer Relationship Management (CRM) system is a necessary and exciting sales productivity tool for any CEO.

more »

OKAY, I’ll Tweet. WHAT do I Tweet?

Recently, we talked about why it’s a good idea to start your B2B Twitter account even if prospecting for customers on Twitter is still in its infancy.

more »

Do I HAVE to Tweet? I’m in B2B

Frequently my clients ask this question and I understand their hesitation.

more »

Utilizing Glassdoor Can Strengthen Your Company Culture

Adopting Glassdoor as part of your company’s social media strategy can not only boost your recruitment efforts, but help with SEO, boost company pride, and raise management awareness at the same time.

more »

Successful Thought Leadership Requires Shameless Self-Promotion

As discussed in Why, What, How on Thought Leadership, getting a first thought leadership article published can be something of a challenge. Moreover, it’s only half the battle.

more »

The Why, What & How on Thought Leadership

In marketing, Thought Leadership has emerged as one of the quintessential pillars of a sound content marketing strategy.

more »

Take 2: Contending with a Viral Video

If a picture is worth a thousand words, a video is worth a billion.

more »

Spelunking for Sales: Don’t Forget to Mine Your Customers

When you’re contemplating annual revenue, it’s easy to remember your prospects, they’re at the forefront of your mind. But have you considered your existing customer base? 

more »

Best in Show: Pursuing Business Awards for Your Company

Company awards like The Inc. List, Entrepreneur of the Year, Best Places to Work, Fast 50 can help with visibility, credibility with prospects and boost your profile online.

more »

All The Right Moves: Placing That First Call to a Prospect

Emails, websites, digital content…thanks to modern technology, there are many ways to make contact with prospects today without cold calling.

more »

Ramping Up Your Revenue with Mid-Sized Accounts

While what constitutes a “small, mid, or large” sized account is different at every B2B company, one thing holds true across the board: mid-sized customers tend to get overlooked in terms of sales and service.

more »

Our DifferenceServicesOur ClientsResultsAbout Us|In The NewsBlogContact Us|© 2013–2019 Mayfield Consulting, All rights reserved.