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What’s Your ROMI? Calculating a Return on Your Marketing Investment

In 2009, an Israeli data analytics company placed cameras above a professional basketball court.

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The CEO & the CRM: 5 Tips for Successful Adoption

A Customer Relationship Management (CRM) system is a necessary and exciting sales productivity tool for any CEO.

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OKAY, I’ll Tweet. WHAT do I Tweet?

Recently, we talked about why it’s a good idea to start your B2B Twitter account even if prospecting for customers on Twitter is still in its infancy.

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Do I HAVE to Tweet? I’m in B2B

Frequently my clients ask this question and I understand their hesitation.

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Utilizing Glassdoor Can Strengthen Your Company Culture

Adopting Glassdoor as part of your company’s social media strategy can not only boost your recruitment efforts, but help with SEO, boost company pride, and raise management awareness at the same time.

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Successful Thought Leadership Requires Shameless Self-Promotion

As discussed in Why, What, How on Thought Leadership, getting a first thought leadership article published can be something of a challenge. Moreover, it’s only half the battle.

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The Why, What & How on Thought Leadership

In marketing, Thought Leadership has emerged as one of the quintessential pillars of a sound content marketing strategy.

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Take 2: Contending with a Viral Video

If a picture is worth a thousand words, a video is worth a billion.

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Spelunking for Sales: Don’t Forget to Mine Your Customers

When you’re contemplating annual revenue, it’s easy to remember your prospects, they’re at the forefront of your mind. But have you considered your existing customer base? Statistically speaking, this is the most likely revenue stream your sales department will overlook.

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Best in Show: Pursuing Business Awards for Your Company

Company awards like The Inc. List, Entrepreneur of the Year, Best Places to Work, Fast 50 can help with visibility, credibility with prospects and boost your profile online. And who doesn’t like to win? But the process of applying can be daunting: there are so many awards, the applications are long, many of the questions don’t apply to you, and most frustrating of all, you’ve invested the time and resources to apply in the past to no avail.

What could you be doing that you’re not, when it comes to these applications? Here are a few tips that might help. 

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All The Right Moves: Placing That First Call to a Prospect

Emails, websites, digital content…thanks to modern technology, there are many ways to make contact with prospects today without cold calling. And yet, there are very few B2B deals completed in the absence of personal engagement. So as a salesman, how do you know when it’s the right time to call? After the first click thru to your website? Or wait until they visit you again?

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Ramping Up Your Revenue with Mid-Sized Accounts

While what constitutes a “small, mid, or large” sized account is different at every B2B company, one thing holds true across the board: mid-sized customers tend to get overlooked in terms of sales and service. And yet they frequently prove to be a powerhouse revenue stream, even when times get tough, if you harness them.

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