Blogs
In 2023, a large m
anufacturing company with a well-recognized B2B brand faced a significant challenge: it wanted to transition more customers to online ordering, but its legacy e-commerce site provided a poor user experience and was not scalable. This resulted in heavy reliance on a large outside sales team, an approach that created excessive overhead and eroded margins. Recognizing the need to streamline its go-to-market approach, the company embarked on a year-long project to overhaul its online presence with a new e-commerce site.
Mayfield Consulting has provided long-term sales and marketing support for many clients over the years. Multiple Mayfield clients have even landed on the Inc. 5000 Fastest Growing List. What is their secret? Well, there is no secret sauce. Each company is different, but perhaps the details of their very different management and growth strategies will help you determine your own.
With many new investor clients in 2023, Mayfield Consulting kept very busy performing our signature qualitative and quantitative customer feedback for investor due diligence. Investment opportunities for these clients covered an interesting spectrum, ranging from portable cooling equipment and traffic control services to lab testing, LMSs (Learning Management Systems), payroll services, private pay card management, post drivers, aluminum signs, and various others. To make informed decisions some clients also requested market sizing, competitive comparisons, and Total Addressable Market analysis. Mayfield Consulting thrives on using our extensive experience to assist our clients in reaching their goals.
Brand positioning is a critical aspect of marketing and business strategy that often makes the difference between a company's success and its failure. Thanks to the internet and social media, consumers have become accustomed to having endless amounts of information at their fingertips. Brand positioning is not just important for big brands like Nike or Coca-Cola. Regardless of business size or industry, companies need to ensure they are giving consumers a reason to believe in their brand. What makes YOU different from the competition? This month, we are taking a deeper look into the significance of brand positioning and why it is considered a strategic imperative for any business.
Since ChatGPT was introduced last fall by OpenAI, more options have rapidly come to market. Microsoft, in partnership with Open AI, rolled out Bing Chat and Google made Bard available. Promos have started with Charles Barkley getting in on it recently in some pretty funny spots that have Bing Chat trash-talking him.
Unless you’ve had your head in an actual book this summer, you’ve seen all the press about the rise of artificial intelligence (AI). We decided to put one popular chatbot to the test and asked ChatGPT to write a blog on a topic we know well — customer feedback during investor due diligence. Not surprisingly, there were some hits and misses when using AI to write this type of content. Below you can see the actual Chat GPT blog. But first, our assessment and some things to watch for if you choose to use AI.
If you are buying a SMB (Small or Midsize Business) and you ask for feedback from the seller’s customer base, you understand it is a reasonable request – but it can be scary for the seller. For example, what happens if a competitor obtains that customer list? Mayfield Consulting, as a third party, has gained this feedback for hundreds of buyers. We capture in-depth feedback from the sellers’ customer base, in the name of the seller. This feedback can be invaluable to the seller, whether the deal goes through or not. Typically, the buyer offering to share the feedback with the seller is the key to gaining their trust to move forward.
