Buy with confidence. Or walk away smarter.

Empower Your Next Acquisition

Financials might look clean. Margins might look strong. But what if the customers leave when the founder steps away? What if that “growth engine” is just one salesperson with a phone book?

Financials tell part of the story. Customers, market position, operations, messaging, and systems tell the rest.

At Mayfield Consulting, we help buyers and investors understand what's really driving performance, where risks exist, and where opportunities may be hiding.

So you move fast, avoid costly surprises, and protect value post-close.

Where We Focus

Every business is different, and so is every engagement.

Some clients need a comprehensive assessment. Others come to us for help in a specific area. Our solutions are organized around five key areas that influence business performance, customer experience, and growth.

Our Process

You’re part of the process. We keep communication open and decisions shared—no black boxes or surprises.

Step 1

Together, we outline a path forward that’s realistic, strategic, and tailored to your specific needs.

Step 2

We take time to look back on what worked, what didn’t, and how we can continue to improve—together.

Step 3

When we deliver, it’s not just a finished product—it’s a solution you can trust, backed by real care and effort.

Step 4
Work With Us
  • Stock image representing customer due diligence interviews — team gathering qualitative feedback to assess loyalty, churn risk, and satisfaction drivers for investor diligence

    Understand Customer Risk

    Customer relationships are often the most valuable asset in a business. Determine how stable they really are. This is our most in-demand service.

    • Customer Due Diligence

  • Stock photo representing operations review — open office environment symbolizing analysis of scalability, bottlenecks, and key-person risk during acquisition diligence

    Operations Review

    Bottlenecks, key-person risk, scalability constraints, supply chain exposure.

  • Stock image representing customer base review — businessperson analyzing retention charts and renewal data to evaluate revenue concentration and customer risk

    Customer Base Review

    Retention patterns, revenue concentration, renewal risk, contract quality.

  • Stock photo representing market and competitive review — shopping mall scene symbolizing market research, peer benchmarking, and competitive positioning in commercial diligence

    Market & Competitive Review

    Market tailwinds/headwinds, saturation, peer benchmarks, competitive positioning.

  • Stock image representing commercial review — digital data visualization of sales and pricing performance symbolizing go-to-market strength analysis in due diligence

    Commercial Review

    Sales process health, brand strength, pricing strategy, channel effectiveness.

Contact Us

Who This Is For:

  • Private equity firms buying companies with $2M–$50M in revenue

  • Search funds and independent sponsors

  • Family offices targeting founder-led businesses

  • Strategic acquirers validating upside before investing in scale

When To Bring Us In:

  • You’re debating LOI and need a confidence check

  • You’ve got financials — but not the full story

  • You want to understand customer loyalty, not just logo count

  • You need a second set of eyes on how the business really runs

Common Use Cases:

  • Confirming upside before signing LOI

  • Stress-testing founder-led growth stories

  • Backstopping Q of E with customer + operational clarity

  • Building conviction before bringing in lenders

  • Avoiding post-close surprises

Ready to stress-test your next deal?

Let's Talk - Schedule a Call

Wins for Clients

  • “This is amazing and extremely detailed. I can’t believe you got the customers to elaborate on so many key areas. This is incredibly helpful for our goals moving forward.”

    — Investor

  • “When you're looking at making an acquisition and then managing post-close, Mayfield is critical. They help us understand market reputation, customer feedback, and opportunities to improve. It's a multifaceted value.”

    — Investor

  • “I engaged Mayfield Consulting to understand how critical a vertical software solution was to its clients. The insights they uncovered went far deeper than what I got from the seller or my own interviews. They were an invaluable partner.”

    — Searcher

  • “We were told the company had sticky recurring revenue. Mayfield uncovered that 60% came from just two customers with verbal agreements. Huge catch.”

    — Search Fund Principal

  • Mayfield Consulting was an exceptional partner on our Voice of Customer initiative. Their team quickly built a deep understanding of a technically complex business and translated that into a well-designed VoC program spanning structured surveys, in-depth customer interviews, and targeted outreach to key accounts. They engaged both technical users and enterprise stakeholders, surfacing clear, consistent insights into why customers buy, stay, and where improvement is needed. The final deliverable went far beyond a slide deck, providing a clear synthesis of customer input, quantified findings, and practical recommendations we immediately applied across product, marketing, and customer success.

    — Summary of CEO feedback from a Voice of Customer Engagement

Q of E vs. Operational & Commercial Diligence

Category Traditional Q of E Mayfield Diligence Review
Focus Historical financial accuracy Execution risk & future growth potential
Team Accountants & analysts Operators, marketers, customer experts
Key Tools Adjustments, working capital, financial controls Customer interviews, ops/market review, GTM validation
Deliverable Verification report Risk & opportunity analysis with clear actions
Use Case Final stage validation Use pre-LOI, post-LOI, or mid-process
Typical Price $30K – $60K $7.5K – $25K (modular pricing)
Turnaround Time 3–4+ weeks 10–14 business days

 FAQs

  • No — we focus on operations, customers, and market strategy. We complement, not compete with, your Q of E provider.

  • We go beyond Net Promoter Score. Our interviews reveal how sticky your customers really are, what makes them stay, and what would make them leave. Many of our clients say the interviews alone were worth the cost of the entire review.

  • Absolutely. We offer customer due diligence as a standalone service or as part of a broader commercial review.

  • That’s common. We tailor the scope to what’s available — and often help you ask for the right data from the seller.

  • Yes. We’ve helped clients avoid multi-million-dollar mistakes — and also confirmed when a deal’s upside was real.

Don’t Know Where to Start?

Check Out Our Resources

"The insights [the Mayfield team] uncovered went far deeper than what I had learned from the seller and my own customer interviews. I was able to get a true understanding of the target company's pricing power and competitive positioning. Mayfield was an invaluable partner during due diligence and I would strongly recommend any investor engage them early in diligence."


- Due Diligence Customer

Want to Learn More?

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Case Studies

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Client Success

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Blogs

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Our Team