Buying a Business?
Do you really know what’s driving performance?
That’s Where We Help.
Insights For Buyers and Investors, So You Can Buy With Confidence. Or Walk Away Smarter.
What Could Impact Value After Closing?
A successful acquisition requires more than understanding the financials. The businesses that create long-term value are supported by loyal customers, a strong market position, effective operations, clear differentiation, and the systems needed to sustain growth.
We help buyers evaluate the areas that financial statements often miss, providing deeper insight into:
Customer Loyalty
By examining these areas, buyers and investors gain a more complete picture of risk, opportunity, and long-term value before making one of their most important decisions.
What Do You Want To Learn
We help buyers understand the Customer, Market, Operations, Message, and Systems within a business that influence risk, value, and future performance.
Each engagement is unique and customized to your goals. We can help in one area or across multiple areas depending on your needs.
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Understand Customer Loyalty and Retention Risk
Customer relationships often determine whether future revenue is sustainable. We help buyers evaluate loyalty, concentration, and customer dependency.
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Evaluate Competitive Position and Market Perception
A company's market position can significantly impact future growth and valuation. We help buyers evaluate how the business compares to competitors and how it is viewed in the marketplace
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Identify Execution and Continuity Risks
Strong financial performance does not always reflect operational readiness. We evaluate processes, talent, dependencies, and organizational effectiveness.
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Evaluate Brand Strength and Market Differentiation
The way a company communicates its value can influence growth potential, customer acquisition, and competitive position.
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Assess the Systems Supporting Future Growth
We assess the sales processes, CRM systems, reporting, and growth infrastructure that support future performance and scalability.
Who This Is For:
Private equity firms buying companies with $2M–$50M in revenue
Search funds and independent sponsors
Family offices targeting founder-led businesses
Strategic acquirers validating upside before investing in scale
When To Bring Us In:
You’re debating LOI and need a confidence check
You’ve got financials — but not the full story
You want to understand customer loyalty, not just logo count
You need a second set of eyes on how the business really runs
Common Use Cases:
Confirming upside before signing LOI
Stress-testing founder-led growth stories
Backstopping Q of E with customer + operational clarity
Building conviction before bringing in lenders
Avoiding post-close surprises
Ready to stress-test your next deal?
Wins for Clients
Q of E vs. Operational & Commercial Diligence
| Category | Traditional Q of E | Mayfield Diligence Review |
|---|---|---|
| Focus | Historical financial accuracy | Execution risk & future growth potential |
| Team | Accountants & analysts | Operators, marketers, customer experts |
| Key Tools | Adjustments, working capital, financial controls | Customer interviews, ops/market review, GTM validation |
| Deliverable | Verification report | Risk & opportunity analysis with clear actions |
| Use Case | Final stage validation | Use pre-LOI, post-LOI, or mid-process |
| Typical Price | $30K – $60K | $7.5K – $25K (modular pricing) |
| Turnaround Time | 3–4+ weeks | 10–14 business days |
FAQs
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No — we focus on operations, customers, and market strategy. We complement, not compete with, your Q of E provider.
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We go beyond Net Promoter Score. Our interviews reveal how sticky your customers really are, what makes them stay, and what would make them leave. Many of our clients say the interviews alone were worth the cost of the entire review.
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Absolutely. We offer customer due diligence as a standalone service or as part of a broader commercial review.
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That’s common. We tailor the scope to what’s available — and often help you ask for the right data from the seller.
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Yes. We’ve helped clients avoid multi-million-dollar mistakes — and also confirmed when a deal’s upside was real.
Don’t Know Where to Start?
"The insights [the Mayfield team] uncovered went far deeper than what I had learned from the seller and my own customer interviews. I was able to get a true understanding of the target company's pricing power and competitive positioning. Mayfield was an invaluable partner during due diligence and I would strongly recommend any investor engage them early in diligence."
- Due Diligence Customer
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