Before They Contact You, They're Judging You.
Digital Buying Experience Review
Market Presence. Competitive Position. Credibility That Builds Trust.
Every Day, Customers Decide Whether to Contact You or Keep Looking
Long before customers reach out, they are deciding whether your business is worth contacting. They compare your website, reviews, search presence, and other digital touchpoints to determine whether they trust your business enough to take the next step.
If that experience creates confusion or doubt, qualified customers may leave without ever contacting you.
A Digital Buying Experience Review helps you see your business through the customer’s eyes, identify what builds confidence, uncover what creates friction, and strengthen the digital experience that turns interest into action.
The Questions That Reveal The Digital Buying Experience
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Can Customers Quickly Understand What I Offer?
Customers should be able to understand what you provide, who it is for, and what they need to do next without searching through multiple pages.
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How Do We Compare to Competitors?
Customers compare your message, reputation, proof, website, and online presence with other options before deciding whom to contact.
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Does Our Website Build Confidence?
A clear, credible website helps customers understand your value and feel confident taking the next step.
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What Do Our Reviews Really Say About Us?
Reviews influence trust, reinforce credibility, and shape expectations before a customer ever speaks with your team.
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Are We Consistent Everywhere Customers Look?
Consistent information and messaging reduce uncertainty and help customers feel they are dealing with a professional, reliable business.
Why This Matters
Before customers contact you, they are silently asking:
Can I trust this company?
Do they understand what I need?
Are other customers satisfied?
Is this business credible and professional?
Why should I choose them instead of someone else?
Is it easy to take the next step?
If those questions are not answered quickly and consistently, they may keep looking.
How We Help You Find the Answers
We Evaluate Your Business Like a Customer Would
This isn't simply a website review. We evaluate how your business appears across the digital journey customers actually experience before they decide to buy from or contact you.
1
We Create A Customized Approach to Your Goals
Every engagement is shaped around your business, industry, customers, competitors, and the questions you need answered. We identify the digital touchpoints, competitors, customer questions, and business goals that matter most.
2
We Evaluate Your Digital Presence
We evaluate the website, search results, Google Business Profile, reviews, social platforms, directories, content, calls to action, and other relevant touchpoints.
3
We Compare You to Competitors
We examine how selected competitors communicate value, establish credibility, appear in search, and make it easy for customers to take the next step.
When helpful, we can also include Mystery Shopping to understand how you or competitors respond, follow up, communicate value, and handle the buying experience.
4
We Identify the Highest-Impact Opportunities
We highlight what builds confidence, what creates confusion or doubt, and where qualified customers may be leaving.
5
We Help You Execute the Work
We do not just hand you recommendations and walk away. We can help build or update your website, manage or refresh social platforms, create content, strengthen marketing campaigns, improve messaging, and execute the work needed to create a stronger digital buying experience.
Most Digital Buying Experience Reviews are completed in 3 to 4 weeks, depending on the scope of the assessment. The review can stand alone or become part of a broader Competitive Customer Journey Review. If you'd like help implementing the recommendations, timelines are customized based on the scope of work.
Your Digital Buying Experience Report
Every engagement is customized, but typically includes:
Executive summary of key findings and priorities
Website and digital-presence review
Search, review, reputation, and credibility observations
Competitor comparison
Calls-to-action and lead-path assessment
Identification of clarity gaps, friction, and missed opportunities
Prioritized recommendations and next steps
The result is greater clarity about how customers see your business, where competitors may have an advantage, and where improvements can strengthen credibility, attract more qualified opportunities, and support growth.
What a Better Digital Buying Experience Can Improve
Customer confidence and trust
Lead quality and conversion
Competitive differentiation
Online credibility and reputation
Ease of taking the next step
Sales and business growth
What Happens Next…
Simple 3-step process:
Let’s Talk — Tell us about the opportunity and questions you’re trying to answer.
Build the Right Approach — We’ll recommend the right support for you.
Move forward with Confidence — Together, we will help you execute the right plan.
Ready To See Your Business Through Your Customers' Eyes?
What Makes Mayfield Consulting Different?
We've Led Businesses. Now We Help Others Build Stronger Ones.
Anyone can review a website or point out digital gaps.
We look at how your digital presence affects customer trust, competitor comparison, lead capture, sales follow-up, and growth. We help you understand what matters most, prioritize the right improvements, and execute the work needed to create a stronger buying experience.
Our recommendations are practical, prioritized, and grounded in real business leadership experience. And when you're ready, we can help implement the improvements, not just recommend them.
Across our consulting and prior executive leadership experience, our team has delivered digital innovations that cut process times by 67%, streamlined product offerings, and achieved $50 million+ in additional revenue with $15 million+ in cost savings.
Real results for our clients.
This assessment can be expanded into our Competitive Customer Journey Review, which combines the Digital Buying Experience Review with Mystery Shopping to evaluate both the digital and human sides of your customer journey.
We also offer Customer Due Diligence to hear from customers directly about their experiences with your business through structured, confidential interviews.
For buyers, these services are available individually or as part of our complete Buyer Due Diligence Package.
Need a Broader View of Customer Experience?
FAQs
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It is a structured review of how your business appears to customers across your website, market presence, competitors, and digital footprint before they decide to contact you.
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Your website is only one part of the review. We also evaluate market presence, messaging, credibility, competitive positioning, and how consistently your business is represented across customer touchpoints.
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Yes. We review how competitors position themselves, communicate their value, present their products and services, and build credibility to help identify opportunities for differentiation.
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Yes. We can review your website, identify what needs to improve, and help update, rebuild, or manage it so your digital presence better supports credibility, customer confidence, and growth.
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Yes. We don't stop with the insights. We can help improve your website, refine messaging, strengthen your market presence, and execute the work needed to move the business forward.
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It can. A stronger digital presence helps build trust, communicate your value more clearly, and make it easier for the right customers to choose your business. While no assessment can guarantee sales, it often identifies opportunities to improve credibility, strengthen customer confidence, and increase conversions.
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This service is designed for business owners, buyers, and investors who want to understand how a business is perceived before customers make contact. It helps identify opportunities to strengthen credibility, improve customer confidence, and better understand how the business compares to competitors. For buyers, it also provides insight into the company's digital presence and reputation before completing an acquisition.
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Most engagements take 3–4 weeks depending on the number of competitors, websites, and digital platforms to be evaluated.
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We recommend reviewing your Digital Buying Experience at least once a year or whenever your business undergoes significant changes, such as launching a new website, entering a new market, adding products or services, or noticing a decline in leads or conversions. Because customer expectations, competitors, and digital platforms are constantly evolving, regular reviews help ensure your online presence continues to build trust and attract qualified customers.
Ready to See Your Business Through the Customers' Eyes?
Every customer interaction shapes your reputation. Let's discover what's working, where you're losing opportunities, and how to create a buying experience that gives customers confidence to choose your business.
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