Samantha Swain Melting
President and Co-Owner, Mayfield Consulting
Corporate Executive Turned Business Owner | Author | Speaker
Samantha Swain Melting helps owners, buyers, and investors of privately held businesses understand what is getting in the way of growth, where risk may be hiding, and what to do next.
Before becoming a business owner, Samantha spent more than 30 years as a senior executive leading growth, product, marketing and customer-focused work in large financial-services organizations. That experience shapes how she works with Mayfield clients today: ask better questions, focus on what matters most and help turn decisions into practical action.
How Samantha Helps:
Stop Playing Roulette With Your Business
How Small Businesses Fix Inconsistent Growth, Simplify Marketing, and Build Predictable Revenue
By Samantha Swain Melting and Brian Borders
Growth often becomes unpredictable when a company’s message, marketing, systems, priorities, and execution stop working together.
Stop Playing Roulette With Your Business gives small and mid-sized business owners a practical framework for identifying what is slowing momentum, focusing on what matters most, and building more consistent growth.
The book introduces the Mayfield Momentum Framework:
Focus
Message
Systems
Measurement
Execution
Background & Community Leadership
Professional Background
30+ years of executive leadership
B.S. in Economics and Finance, Regis University
Six Sigma Black Belt
Community Leadership
Former Board Member, Dress for Success Charlotte
Former Board Chair, The W Connection
Former Advisory Board Member, America Saves
Former Business Mentor, Cherie Blair Foundation for Women
Why Niching Down Skyrocketed This Consulting Firm’s Impact
Founders Future | August 2025
Samantha discusses acquiring and repositioning an established consulting firm, the decision to focus its services, the unexpected opportunity in manufacturing, and what she has learned about building a business after leaving the corporate world.
Podcast and Media Appearances
READY TO MOVE YOUR BUSINESS FORWARD?
Whether you are growing a business, buying one, or trying to understand what is getting in the way, let’s start with a conversation. Tell us what you are facing, what you have already tried, and where another perspective could help.