Our Story
Built on Experience. Focused on What Comes Next.
Every Business Has a Story.
Mayfield Consulting was built on the belief that small and mid-sized businesses deserve practical guidance grounded in real business experience—not generic consulting advice.
For nearly 40 years, Mayfield has helped organizations navigate important decisions, solve complex business challenges, and build stronger companies.
Whether you're buying a business, growing one, or preparing for what's next, our role is to help you see the business more clearly, make better decisions, and move forward with confidence
Building on a Strong Foundation Together
Hi. We’re Samantha Swain Melting and Brian Borders, co-owners of Mayfield Consulting.
Before becoming advisors, we spent decades leading businesses. We've been responsible for growth, marketing, operations, customer experience, acquisitions, budgets, and the people who depended on us to make good decisions.
We know what it's like when growth slows and you're not sure why. Those experiences shaped how we think about business and how we work with our clients today.
We love helping business leaders solve meaningful problems.
The moment someone says, "I never thought about it that way," or finally understands what's been holding the business back—that's what keeps us excited about this work.
Helping businesses move from uncertainty to clarity is why we do what we do.
Why We Chose Mayfield Consulting
We didn't buy Mayfield to become consultants. We bought it because we believed in what it stood for.
For nearly four decades, Anne Mayfield built a company known for helping organizations better understand their customers. That customer-first philosophy resonated with us, because it reflected how we had learned to lead businesses ourselves.
As we worked with clients, we realized they wanted more than customer insights. They wanted help understanding what those insights meant—and how to turn them into action.
Today, Mayfield still begins with understanding customers, but we've expanded that foundation to help businesses strengthen their market position, brand & messaging, sales, operations, and execution.
The mission hasn't changed. We've simply expanded the ways we help businesses grow.
What You Can Expect From Us
When someone works with us, we want them to feel like they have a trusted partner—not just another consultant.
We'll ask thoughtful questions.
We'll listen carefully.
We'll be honest about what we see.
We'll recommend practical solutions, not theoretical ones. And if you'd like help making those solutions happen, we'll be there for that, too.
A Practical Point of View
Over the years, we saw many business owners wrestling with the same questions, making the same avoidable mistakes, and trying to grow without a clear path forward. That inspired us to write:
Built around the Mayfield Momentum Framework, the book focuses on simplifying growth, improving execution, and helping businesses create more predictable growth without unnecessary complexity.
Thank You.
Thank you for taking the time to learn a little about us.
Whether you're buying a business, growing one, preparing for what's next, or simply looking for a trusted perspective, we'd be honored to be part of your journey.
We look forward to getting to know your story, too.
Let’s build something better—together.
Right Message. More Customers. Built to Grow.
Want to Learn More?
Owner Solutions
Buyer Solutions
Blogs
